Privacy Policy

Last Updated: 9 October 2026

This Privacy Policy describes how Matchspace AG (doing business as "Matchspace Music") ("Company," "we," "us," or "our") collects, uses, and protects your personal information when you use Matchspace AG (the "Service").

Children's Privacy: Our Service is designed for children under 13. We comply with the Children's Online Privacy Protection Act (COPPA) and obtain verifiable parental consent before collecting personal information from children.

Contact Information: If you have questions about this Privacy Policy, contact us at info@matchspace.com.

1. Information We Collect

We collect the following types of personal information:

Contact Information: Name, email address, phone number, mailing address
Account Information: Username, password, account preferences and settings
Payment Information: Credit card details, billing address, payment history
Usage Information: Pages visited, features used, time spent, search queries
Device Information: IP address, browser type, device identifiers, operating system
Location Information: GPS coordinates, IP-based location data
User Content: Posts, comments, images, and other content you provide

Sensitive Information: We may collect sensitive personal information only where it is necessary to provide our Service or required by law, and with your explicit consent where the law requires it. This information receives additional protection under applicable privacy laws.

How We Collect Information:

Directly from you when you provide it
Automatically through cookies and similar technologies
From third-party sources

We receive data from analytics partners to understand website usage patterns.

We use pixels and beacons to track user behavior automatically.

2. How We Use Your Information

We use your personal information for the following purposes:

Operate and maintain our Service
Process transactions and billing
Send important service updates and notifications
Send marketing communications and newsletters (with your consent)
Analyze usage patterns and improve our Service
Provide personalized advertising and recommendations
Comply with legal obligations and ensure safety and security

AI-Based Processing: We use artificial intelligence and machine learning to analyze your data for service improvements.

Automated Decision-Making: We use automated systems to detect and prevent misuse of our Service, which may result in account restrictions. You can appeal these decisions through our support channels.

Legal Basis (EU/UK Users): We process your personal data based on:

Contract: To provide our Service and fulfill our agreement with you
Legitimate Interests: To improve our Service, ensure security, and communicate with you
Consent: For marketing communications and non-essential cookies (you can withdraw consent at any time)
Legal Obligation: To comply with applicable laws and regulations

We may share your information with service providers, analytics partners, and marketing providers as described below.

Service Providers:

Hosting and cloud infrastructure providers
Payment processors
Customer support and email service providers
Analytics providers
Marketing and advertising partners

Analytics and Advertising: We use analytics services such as Google Analytics to understand how our Service is used. These services may collect information about your usage patterns and preferences.

We Do Not Sell Your Data: We do not sell, rent, or otherwise monetize your personal information.

Legal Requirements: We may disclose your information when required by law, court order, or to protect our rights and safety.

Data Breach Response: In the event of a data breach that may affect your personal information, we will notify you and relevant authorities as required by applicable laws.

4. Cookies and Tracking

Cookies and Tracking: We use cookies for essential functionality, analytics, and marketing purposes. You can control cookie preferences through your browser settings or our cookie preference center.

For more information about the cookies we use and how to manage them, please see our Cookie Policy at https://matchspace.music/en-gb/cookie-policy.

Do Not Track: Our Service currently does not respond to Do Not Track browser signals, but you can control tracking through your browser settings and our cookie preference center.

5. Your Privacy Rights

California Residents: You have the right to:

Know what personal information we collect and how it's used
Delete your personal information
Opt-out of the sale/sharing of personal information
Correct inaccurate personal information
Non-discrimination for exercising your rights

EU/UK Residents: You have the right to:

Access your personal data
Rectify inaccurate data
Erase your data ("right to be forgotten")
Restrict processing
Data portability
Object to processing
Withdraw consent at any time

Canadian Residents: Right to access and correct your personal information under PIPEDA

How to Exercise Your Rights: To exercise your privacy rights, contact us at info@matchspace.com. We will respond to your request within 30 days.

We provide detailed opt-in/opt-out controls to manage your privacy preferences granularly.

6. Data Retention and Security

Data Retention: We retain your personal information until you request deletion. You can request deletion of your data at any time through your account settings or by contacting us.

Security Measures: We implement industry-standard security measures including encryption, access controls, and regular security assessments to protect your personal information.

Children's Data Protection: We implement additional safeguards for children's personal information, including parental consent mechanisms and limited data collection practices as required by COPPA.

7. International Data Transfers

International Transfers: We may transfer your personal information to countries that have been deemed to provide adequate data protection by relevant authorities.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on our website and update the "Last Updated" date. Your continued use of our Service after changes constitutes acceptance.

9. Contact Information

Email: info@matchspace.com
Address: Technoparkstrasse 1, 8005 Zürich

Effective Date: 9 October 2026